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Privacy Policy

Last updated: 2026-04-11

This privacy policy describes how Lunda Taxi collects, uses and protects your personal data when you use our website lundataxi.se and our services.

Data controller

The party responsible for processing your personal data is:

What personal data we collect

Booking form

When you book a taxi through our website, we collect:

  • Name
  • Phone number
  • Email address
  • Pickup address
  • Destination
  • Date and time
  • Optional message

Contact form

When you send a message through the contact form, we collect:

  • Name
  • Email address
  • Phone number (optional)
  • Message

Google Places Autocomplete

The booking form uses Google Places Autocomplete to help you enter addresses. When you type in the address field, the entered text, your IP address and basic device information are sent to Google to display address suggestions. This data is processed by Google LLC in accordance with Google's Privacy Policy.

Google Maps

The contact page displays an embedded Google Maps map. When the page loads, your IP address and browser information are sent to Google LLC. Google may also set its own cookies via the map. More information is available in Google's Privacy Policy.

WhatsApp

When you click our WhatsApp link, you leave our website. Meta Platforms, Inc. processes your data in accordance with their privacy policy.

Web analytics

We use Google Analytics 4 (via Firebase) to collect anonymous visitor statistics. Analytics cookies are only set after your consent. More information is available in our cookie policy.

Why we collect your data

We use your personal data to:

  • Confirm and carry out your taxi booking
  • Contact you with questions about your booking
  • Respond to your messages sent through the contact form
  • Improve our website and services (anonymous statistics)

We do not use your data for marketing, profiling or sale to third parties.

Legal basis

Processing Legal basis (GDPR)
Booking form Contract - Art. 6(1)(b): necessary to fulfil your booking request
Contact form Legitimate interest - Art. 6(1)(f): to respond to your enquiry
Google Places Autocomplete Legitimate interest - Art. 6(1)(f): to facilitate address input
Google Maps (embedded map) Legitimate interest - Art. 6(1)(f): to show the business location
Google Analytics Consent - Art. 6(1)(a): you actively choose in the cookie banner

Are you required to provide your data?

To carry out your booking, we need your name, phone number, email, address and time. If you do not provide this information, we cannot process your booking through the website - you can instead call us directly.

For the contact form, we need your name, email and message in order to respond to you.

Who we share your data with

We share your personal data with the following service providers who process data on our behalf:

Provider Purpose Country
Formspree, Inc. Forwards form submissions via email (bookings and contact messages). Data is not stored by Formspree. USA
Google LLC Web analytics (Google Analytics 4), address suggestions (Places API) and embedded map (Google Maps) USA
Firebase (Google) Web hosting and Analytics USA/EU

We never sell your personal data to third parties.

Transfers outside the EU/EEA

Some of our service providers are based in the USA. The transfers are protected by the following mechanisms:

  • Google LLC - certified under the EU-U.S. Data Privacy Framework
  • Formspree, Inc. - Standard Contractual Clauses (SCCs) approved by the European Commission

How long we keep your data

Data Retention period
Booking requests Deleted within 30 days after the trip is completed
Contact messages Deleted within 30 days after the matter is resolved
Google Analytics data 14 months (Google's default setting)

Form submissions are not stored by Formspree - they are forwarded directly to us via email. We delete received data within the periods stated above.

Your rights

Under GDPR, you have the following rights regarding your personal data:

  • Access - You have the right to request information about what data we hold about you
  • Rectification - You have the right to request that incorrect data be corrected
  • Erasure - You have the right to request that your data be deleted
  • Restriction - You have the right to restrict the processing of your data
  • Data portability - You have the right to receive your data in a machine-readable format
  • Objection - You have the right to object to processing based on legitimate interest
  • Withdraw consent - You can withdraw your consent at any time (e.g. for cookies via the banner in the footer)

About the right to object: Since we process certain data based on legitimate interest (contact form, address suggestions via Google Places, Google Maps), you have the right to object to this processing at any time. Contact us at info@lundataxi.se and we will stop processing your data unless we can demonstrate compelling legitimate grounds.

To exercise your rights, contact us at info@lundataxi.se. We will respond without undue delay and at the latest within one month.

Complaints

If you believe we are processing your personal data in violation of GDPR, you have the right to file a complaint with:

  • IMY (Integritetsskyddsmyndigheten / Swedish Authority for Privacy Protection) - www.imy.se

Changes to this policy

We may update this privacy policy as needed. The current version is always available on this page with the stated date. In case of significant changes, we will inform you on the website.

Contact

Questions about how we process your personal data? Get in touch: